When is Black Friday at Emma's this year?

Black Friday is on 27th November 2026, with Cyber Monday right after on 30th November 2026. Our mattresses, beds, pillows, bundles and bedding products are available with price reductions from 27th October 2026. If you’re signed up to our newsletter, you’ll get an extra discount on your order with a promotional code.

How can I be the first to know about Black Friday deals at Emma?

To make sure you don’t miss our exclusive Black Friday deals, sign up for the Emma newsletter at the bottom of our website. Once you’ve entered your email address, you’ll receive a confirmation of your registration. Remember to check your junk or spam folder if you don’t see an email from us.

Are Black Friday discounts calculated from the real price?

Yes. In line with UK pricing regulations, every discounted price is calculated from the lowest price the product was sold at in the 30 days before the promotion, not an inflated “was” price. This applies across all Emma UK products during Black Friday.

Are Emma mattress warranties valid during Black Friday?

Yes! Black Friday doesn’t change your guarantees. You still get free delivery and returns, a night trial to test your new mattress at home, and a multi-year warranty — exactly as you would at any other time of year.

Can I return a mattress purchased on Black Friday if it doesn't suit me?

Great news: Emma mattresses and other products purchased on Black Friday come with the exact same guarantees as products purchased at any other time of year, including free delivery and returns.

Can I combine the newsletter code with Black Friday prices?

Yes! You can apply your newsletter code on top of the Black Friday promotions. Please bear in mind you’ll need to do this during the checkout process — it can’t be added after your purchase is complete.

Are any products or categories excluded from Black Friday discounts?

Black Friday discounts apply to selected products only.

Does Emma offer bedding sets or bundles during Black Friday?

Yes. We’ve put together complete sets for sleepers who want everything at once: mattresses, beds, pillows, mattress protectors and duvets — at a better combined price than buying each item separately.

How do I know which mattress I need?

If the Black Friday rush makes it hard to decide, our Product Finder is available anytime and built to help you find the right mattress for your needs, even mid-sale: Find the right sleep product quiz | Emma - The Sleep Company

Black Friday 2026 is coming soon!

Until then, take a look at our current offers

A mattress on a black and orange background.

Up to 10-Years Guarantee
Up to 200-Night Trial
Free Deliveries & Returns
0% Finance Options ¹

A woman sitting on top of a pile of Emma boxes.

Ready for our Black Friday 2026 deals?

What if, in 2026, you finally invested in truly restful sleep? With our Black Friday deals, treat yourself to the best sleep of your life this year. Thanks to our award-winning mattresses, box springs, and beds, you'll wake up feeling energized and fully enjoy your days.

Our Promise to You

All Emma Mattresses have

Test your new Emma Mattress in the comfort of your home for 200-nights risk-free. While we believe in giving you only the best products and service, if you don´t like it you can return it- free of cost! A seamless and worry-free experience just for you.
At Emma, we've partnered with trusted shipping services like DPD, UPS, Evri, and Rhenus to ensure the seamless delivery of your Emma products right to your doorstep — completely free of charge! We stand by the quality of our products, and if you're not entirely satisfied, you can return them at no extra cost. Simply submit a request through our Returns Portal. If you have any questions or need assistance, our dedicated support team is here to help at support@emma-sleep.co.uk.
A mattress is like having a life-long friend. And because we have so much trust in ours, we give all our Emma mattresses a 10-year manufacturer warranty.
Spread the cost of your purchase across monthly installments, from 3 to 12 months. We've partnered up with DivideBuy to give you the freedom to choose how and when to pay. Your application will take just 60 seconds to complete and DivideBuy will provide an immediate decision allowing you to complete your purchase.
Upgrade to Comfort Delivery + Old Mattress Removal for just £50 — get delivery to the room of your choice on your preferred date, and have your old mattress collected the same day. Enjoy a seamless, stress-free experience with professional recycling handled for you. Give a second life to your old mattress!

Emma - The Sleep Company, our promise to you: up to 200 nights free trial, 10 years guarantee, free returns and free delivery.

Frequently Asked Questions

Black Friday is on 27th November 2026, with Cyber Monday right after on 30th November 2026. Our mattresses, beds, pillows, bundles and bedding products are available with price reductions from 27th October 2026. If you’re signed up to our newsletter, you’ll get an extra discount on your order with a promotional code.
To make sure you don’t miss our exclusive Black Friday deals, sign up for the Emma newsletter at the bottom of our website. Once you’ve entered your email address, you’ll receive a confirmation of your registration. Remember to check your junk or spam folder if you don’t see an email from us.
Yes. In line with UK pricing regulations, every discounted price is calculated from the lowest price the product was sold at in the 30 days before the promotion, not an inflated “was” price. This applies across all Emma UK products during Black Friday.
Yes! Black Friday doesn’t change your guarantees. You still get free delivery and returns, a night trial to test your new mattress at home, and a multi-year warranty — exactly as you would at any other time of year.
Great news: Emma mattresses and other products purchased on Black Friday come with the exact same guarantees as products purchased at any other time of year, including free delivery and returns.
Yes! You can apply your newsletter code on top of the Black Friday promotions. Please bear in mind you’ll need to do this during the checkout process — it can’t be added after your purchase is complete.
Black Friday discounts apply to selected products only.
Yes. We’ve put together complete sets for sleepers who want everything at once: mattresses, beds, pillows, mattress protectors and duvets — at a better combined price than buying each item separately.
If the Black Friday rush makes it hard to decide, our Product Finder is available anytime and built to help you find the right mattress for your needs, even mid-sale: Find the right sleep product quiz | Emma - The Sleep Company

Take a look at our current offers!

Shop Mattresses