Sunrise by Emma Privacy Policy

Privacy Policy  

We are committed to continuously improve the sleep experience of individuals across the globe in a manner that respects, perseveres, and protects privacy and personal data. The protection of your personal data is important to us, and we want you to feel safe when using our website and participating in our surveys, quizzes, or questionnaires.  

This Privacy Policy (“Policy”) shall inform you about the collection, processing, and utilization of your personal data when you use our website and utilize the services provided by DIBMat GmbH (“Emma Sleep”, “we” or “us”). 

Should you have any concerns or inquiries about how we are handling your personal data, you may reach out to our data protection officer by contacting us through privacy@emma-sleep.com or by sending us a letter addressed to “Data Protection Officer”.  

1.Information about the collection of personal data

a. The following shall inform you about the collection, processing, and utilization of personal data on our website. personal data means all data relating to a living individual who can be identified.

b. Controller as per the General Data Protection Regulation (“GDPR”) is:

Emma Sleep GmbH

Wilhelm-Leuschner-Street 78

60329 Frankfurt am Main

Germany

You can reach our Data Protection Officer (“DPO”) through the following details:

Emma Sleep GmbH

Datenschutzbeauftragter

Wilhelm-Leuschner-Street 78

60329 Frankfurt am Main

Germany

privacy@emma-sleep.com

2.Collection and processing of personal data

We collect and process your personal data when you use the website and participate in any of our sleep surveys, quizzes, or questionnaires.  

When visiting and using the website, your personal data which your device transmits to our server is automatically saved. In order to fulfill technical requirements for you to use the website and provide for security purposes, the following data may be saved: IP address, date and time of your visit, time zone different to Greenwich Mean Time (GMT), content of the query (specific site visited), access status / HTTP status code, amount of transferred data, operating system, device and its user interface.  

The types of data mentioned above gets processed for our legitimate interests and to ensure you a smooth and comfortable use of the website and to evaluate system security and stability, as well as for other administrative purposes. We will process these data for security reasons and for protection against intrusions under the legal basis of Art. 6(1)(f) GDPR.  

When you visit and use the website, the data mentioned above is automatically recorded without your intervention and stored until it is automatically deleted. If you don’t want the above data to be collected, we will be unable to allow you access to the website without such data.  

When you use the website and engage in certain functions, such as registering for an account or responding to surveys, quizzes, or questionnaires, we may ask you to provide certain personal data, such as your email address, age, gender, IP address, and health data (concerning your sleep habits, etc.). These personal data will be used to analyse your responses in order to provide you the most relevant and accurate results as possible.  

Please note that health data fall within the special categories of data pursuant to Article 9 of the GDPR, and that these data will only be processed on the basis of your express consent (Art. 6(1)(a) GDPR).  

Technologies such as pixels and cookies are used by us and our service providers to make the website experience as user-friendly as possible and to allow you to make use of certain functions. Depending on the kind of tool or service, we use these on the legal basis of our legitimate interests (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR).  

These technologies are used in analyzing website trends, usage, and demographics among others. Further information about the personal data we may collect from you varies depending on the service provider we use. The details for each service provider are listed below in section 5.  

3.Data storage and retention

We retain your personal data for no longer than is necessary for the purposes stated in this Policy. In the event we do not need your information in order to provide the service to you, we will retain it only for so long as we have a legitimate business purpose in keeping such data under applicable laws and regulations.  

We may collect, store, process, disseminate or use your personal data in a manner that causes it to be transferred to accessed from computer systems owned or operated by or on behalf of us. Your personal data may be transferred and stored in the EEA, United States of America, Singapore, Philippines, Vietnam and/ or Thailand through our service providers.  

Your personal data will be retained in accordance with local legal and regulatory requirements applicable to the country you are using the website from, and subject to our data retention obligations. We keep your personal data for the period of the user relationship with you or for the legally required period after termination of such relationship in order to defend our legal claims, to protect and enforce our rights, or to comply with laws and regulations.  

4.Your rights as a data subject 

You have the following rights under the GDPR with respect to the personal data concerning you: 

• Right to access by the data subject

You have the right to request information on the data we hold about you from us at any time. This information includes, but is not limited to, the categories of data we process, the purposes for which it is processed, the source of the data if not collected directly from you, and, if applicable, the recipients with whom we have shared your data.

• Right to erasure

You have the right to demand the deletion of your personal data stored with us, unless the processing is necessary to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims.

 • Right to object

You have the right to object to the processing of your data at any time for reasons that arise from your particular situation, as long as data processing is based on your consent, on our legitimate interests or those of a third party. In this case, we will cease to process your data. This does not apply if we can show that there are compelling legitimate grounds for processing that outweigh your interests, or if we need your data for the establishment, exercise, or defense of legal claims. 

 • Right to withdraw consent

In accordance with Art. 7(3) GDPR, you have the right to revoke your consent from us at any time. As a result, we are not allowed to continue the data processing that was based on this consent in the future. 

If you feel that we have not responded in an appropriate manner to your complaints or you have further concerns, you have the right to complain to the relevant data protection authority. The responsible authority for us is the Information Commissioner's Office (“ICO”). 

For inquiries regarding your rights as a data subject, you can direct to us through privacy@emma-sleep.com or by post to the Controller’s postal address. 

5.Contact Form and Newsletters

When you choose to subscribe, we will send you newsletters, emails, and other electronic notifications containing promotional information. Our newsletters may contain sleep tips, reports about your quiz results, and information about our products, offers, editorial content, and articles about our company. In the newsletter, we also inform you about the content of our newsletter as well as a channel for you to unsubscribe at any time.  

To subscribe to the newsletter, it is sufficient to enter your email address. The provision of further personal data is voluntary and will be used to address you personally. After your registration, we will save your email address for the purpose of sending the newsletter.  

Newsletter subscriptions are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and subscription time as well as the IP address. The purpose of this procedure is to be able to prove your registration and, if necessary, clarify any possible misuse of your personal data.  

To stop receiving the newsletter, you may withdraw your consent to or object to receiving the same at any time by clicking the unsubscribe link provided in every newsletter or by sending a data subject request to privacy@emma-sleep.com.  

If you contact us via email (i.e. by email), the information you provide will be processed for the purpose of processing the request and in the event that follow-up questions arise. The contact form is an additional service from us to enable you to contact us quickly and easily. The personal data collected by us in this context will be deleted when the issue associated with the contact has been completely clarified and it is not to be expected that the specific contact will become relevant again in the future, unless there are statutory retention requirements to the contrary. 

6.Transfers and categories of recipients of personal data 

We share your personal data to our service providers to help us ensure the functionality of the website. We may also share information with our analytics service providers to help us for the optimization of the website. Within the scope of our activities and services, it may become necessary for us to disclose the personal data stored about you to natural persons, legal entities, or public authorities. We may share your personal data as described in this Privacy Policy to comply with our legal obligations and to protect and defend our rights. 

To provide a smooth experience for you, we may disclose your personal data from time to time with our contracted service providers (“processor” or “processors”). We execute contracts with our service providers, to ensure that they may only process your personal data in a way that we have explicitly instructed them to do so. Furthermore, we ensure that our service providers take the necessary technical and organizational measures to process your data securely and store your personal data only for as long as necessary.  

External service providers who may receive personal data generally fall into the following categories of recipients:  

• Emma Sleep GmbH’s subsidiaries and affiliates
• IT service providers to maintain our IT infrastructure 

• Cloud providers
• Service providers for the optimization of the website services and functions 

If your personal data is processed and transferred to third countries outside the European Economic Area (“EEA”) and United Kingdom, we will ensure that your personal data is processed in accordance with your country’s data protection level. In the absence of an adequacy decision, we only transfer data to service providers from third countries that offer suitable guarantees and put the appropriate data processing agreements and standard contractual clauses in place. 

To be able to run the website and provide you a seamless experience, we engaged the following service providers listed below. When you choose to use the website, we may transfer your personal data to our service providers in the EEA, United States of America, Singapore, Philippines, Vietnam and/ or Thailand, where these services are hosted.  

(1) Google Tag Manager

We use Google Tag Manager, as our tag management system and is provided by Google Ireland Limited, which is based in Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, to enable services related to the integration of tags via a user interface.  

• Location of the data processing: European Union
• Data collected: Aggregated data about tag firing
• Technologies Used: Website tags
• Data Purposes: Tag Management 

• Legal basis: Article 6(1)(a) GDPR
• Retention period: The data will be deleted as soon as they are no longer needed for the processing purposes 
• Processor’s privacy policy: https://policies.google.com/privacy?hl=en
• Transfer to Third Countries: This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing. 

United States of America, Singapore, Taiwan, Chile  

• Data Recipients: Alphabet Inc., Google LLC, Google Ireland Limited 

You can reach out to the data protection officer of the processing company through

(2) Facebook Pixel

We use Facebook Pixel, for tracking technology and is provided by Meta Platforms Ireland Ltd., which is based in 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland, to enable tracking interactions of visitors with websites ("Events") after they have clicked on an ad placed on Facebook or other services provided by Meta ("Conversion").  

• Location of the data processing: European Union

• Data collected: Ads viewed, content viewed, device information, geographic location, HTTP-header, interactions with advertisement, services and products, IP address, items clicked, marketing information, pages visited, pixel ID, referrer URL, usage data, user behavior, Facebook cookie information, Facebook user ID, usage/click behavior, browser information, device operating system, device ID, user agent, browser type 
• Technologies Used: Cookies, pixel 
• Data Purposes: Analysis, marketing, retargeting, advertisement, conversion tracking, personalization 
• Legal basis: Article 6(1)(a) GDPR
• Retention period: User’s interactions tracked on websites will not be stored longer than for two years. However, the data will be deleted as soon as they are no longer needed for the processing purposes 

• Processor’s privacy policy: https://www.facebook.com/privacy/explanation
• Transfer to Third Countries: This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

Singapore, United States of America, Worldwide  

• Data Recipients: Meta Platforms Ireland Ltd., Meta Platforms Inc.  

You can reach out to the data protection officer of the processing company through https://www.facebook.com/help/contact/540977946302970

(3) Facebook Pixel – Hashing 

We use Facebook Pixel – Hashing, for hashing email addresses and is provided by Meta Platforms Ireland Ltd., which is based in 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland, to enable tracking interactions of visitors with websites ("Events") after they have clicked on an ad placed on Facebook or other services provided by Meta ("Conversion").  

• Location of the data processing: European Union
• Data collected: Hashed email

• Technologies Used: Hashing, cookies
• Data Purposes: Marketing, advertising
• Legal basis: Article 6(1)(a) GDPR
• Processor’s privacy policy: https://www.facebook.com/privacy/explanation
• Transfer to Third Countries: This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

Worldwide  

• Data Recipients: Facebook Ireland Limited    

You can reach out to the data protection officer of the processing company through https://www.facebook.com/help/contact/540977946302970

We use Google Analytics, for web analytics purposes and is provided by Google Ireland Limited, which is based in Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, to enable the user to measure the advertising return of interest "ROI" as well as track user behavior with flash, video, websites and applications. 

• Location of the data processing: European Union 
• Data collected: Click path, date and time of visit, device information, location information, IP address, pages visited, referrer URL, browser information, hostname, browser language, browser type, screen resolution, device operating system, interaction data, user behavior, visited URL 
• Data Purposes: Marketing, analytics 
• Technologies Used: Cookies, pixel, JavaScript, device fingerprinting   
• Legal basis: Article 6(1)(a) GDPR

• Retention period: The Retention Period depends on the type of the saved data. Each client can choose how long Google Analytics retains data before automatically deleting it 
• Processor’s privacy policy: https://policies.google.com/privacy?hl=en
• Transfer to Third Countries: This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

United States of America, Singapore, Chile, Taiwan 

• Data Recipients: Google Ireland Limited, Alphabet Inc., Google LLC 

You can reach out to the data protection officer of the processing company through

(5) Google Optimize

We use Google Optimize, for website optimization and is provided by Google Ireland Limited, which is based in Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, to enable online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by testing different combinations of website content. With this the user can perform A/B Tests on their website. A/B tests allow to pit different design options of elements of a website against each other. 

• Location of the data processing: European Union

• Data collected: Anonymized IP address, user behavior, browser type, browser version, device operating system, device type, URL, visitors path on website, referrer URL, geographic location 
• Data Purposes: Optimization, improvement of service, testing 
• Technologies Used: Cookies
• Legal basis: Article 6(1)(a) GDPR 
• Retention period: The data will be deleted as soon as they are no longer needed for the processing purposes
• Maximum age of cookie storage: 2 months, 29 days 
• Non-cookie storage: no

• Processor’s privacy policy: https://policies.google.com/privacy?hl=en
• Transfer to Third Countries: This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing. 

United States of America, Singapore, Chile, Taiwan 

• Data Recipients: Google Ireland Limited, Alphabet Inc., Google LLC 

You can reach out to the data protection officer of the processing company through

(6) Microsoft Clarity 

We use Microsoft Clarity, for analytics purposes and is provided by Microsoft Ireland Operations Limited, which is based in One Microsoft Place, South County Business Park, Leopardstown, Dublin 18 D18 P521, Ireland, to provide website usage statistics, session recording, and heatmaps. 

• Location of the data processing: United States of America
• Data collected: Browser information, country, links clicked, mouse movements, operating system information, referrer URL, sser behavior, clicks 
• Data Purposes: Customer behavior analytics 
• Technologies Used: Tracking code
• Legal basis: Article 6(1)(a) GDPR

• Retention period: The data will be retained up to a period of 12 months from the time of recording 
• Processor’s privacy policy: https://docs.microsoft.com/en-us/clarity/faq#privacy
• Transfer to Third Countries: This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing. 

United States of America 

• Data Recipients: Microsoft Corporation

You can reach out to the data protection officer of the processing company through

(7) Usercentrics Consent Management Platform 

We use Usercentrics, which is provided by Usercentrics GmbH, which is based in Sendlinger Str. 7, 80331 Munich, Germany, to provide consent management service. Usercentrics is used on the website as a processor for the purpose of consent management. 

• Location of the data processing: European Union 
• Data collected: Opt-in and opt-out data, referrer URL, user agent, user settings, consent ID , time of consent, consent type, template version, banner language

• Data Purposes: Compliance with legal obligations, consent storage  
• Technologies Used: Local storage, pixel   
• Legal basis: Article 6(1)(f) GDPR
• Retention period: The consent data (given consent and revocation of consent) are stored for three years. The data will then be deleted immediately
• Processor’s privacy policy: https://usercentrics.com/privacy-policy/

• Data Recipients: Usercentrics GmbH  

You can reach out to the data protection officer of the processing company through

We use Ometria, which is provided by Ometria Limited, which is based in 38 Park St., London, Greater London, W1K 2JF, United Kingdom, to provide a single and unified view of our newsletter subscribers in order to increase sales through personalized content tailored to the respective segment.  

• Location of the data processing: European Union

• Data collected: Identity, contact, profile, marketing, communication, purchase history, browser behavior, marketing interactions, returns, in-store/offline activity, business address, telephone number, email, internet protocol (IP) address, login data, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access, interests, preferences, feedback, survey responses  
• Data Purposes: Marketing, advertising  
• Technologies Used: Cookies
• Legal basis: Article 6(1)(a) GDPR
• Processor’s privacy policy: https://ometria.com/privacy-policy

• Data Recipients: Ometria Ltd.

You can reach out to the data protection officer of the processing company through

7.Social Media, Portals

We are represented in the social media platforms listed below. These presences are operated exclusively by the respective provider. They are used for direct communication with customers, interested parties and users.  

If you contact us via our social media channels, we process the data that you make available to us and the data that is required to process your request (Art. 6(1)(b) GDPR). If you have given your consent to the operators of the respective social media platforms (e.g. by means of a checkbox opt-in), the processing takes place on the basis of Art. 6 (1)(a) GDPR. You can revoke your consent to the operator of the respective platform at any time with effect for the future.  

When you visit our social media pages, your user data is recorded and made available to us by the operator. The exact types of data vary from provider to provider, but typically include the following information:  

• Followers: number and saved profiles; Information about growth and development over a defined period of time
• Reach: number of people who see a specific post; Number of interactions with a post

• From this z. B. deduce which content is better received in the community than others
• Ad Performance: How many people were reached and engaged with a post or paid ad
• Demographics: average age of visitors, gender, location, language

Since our social media channels are operated by the providers of the respective social network, there may be additional use of your personal data by the respective operator, over which we have no influence. This often involves the collection of your IP address, the creation of static evaluations and the processing of further information that is stored in the form of cookies. We have no influence on the generation and presentation of this data and can neither switch off this function nor prevent the processing of the data.  

The most effective way to assert data subject rights and inquiries is to address them directly to the platform operator, as only they have access to your data and can take immediate action and provide information. If our cooperation is required for this, we will support you in enforcing your rights as a data subject.  

Further information on the terms of use of the respective platform as well as a detailed description of further data processing and the respective objection options can be found on the providers websites at:  

• Facebook (Meta Platforms Inc., 1601 S California Ave, Palo Alto, California 94304, USA): http://www.facebook.com/policy.php
• Instagram (Meta Platforms Inc., 1601 Willow Road, Menlo Park, CA 94025, USA): http://instagram.com/legal/privacy
• YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland): https://policies.google.com/privacy?hl=de&gl=de

8.Social Media Plug-ins

We have integrated plug-ins on our web services. These plug-ins are identified by the respective button belonging to the service. With the help of the plug-ins, users can share or post links to the relevant websites on social networks such as Facebook or Twitter or recommend the content there. Through your active interaction with these plugins, e.g. by clicking on the respective button or leaving a comment, this information is transmitted directly to the respective service and stored there.  

If you visit one of our web services that contains an activated plugin, your browser establishes a connection with the servers of the respective service, which in turn transmits the content of the plugin to your browser, which then integrates it into the displayed page. In this way, the information about the visit to our web services is forwarded to the respective service. We do not collect any personal data ourselves through the social plugins or about their use and have no influence on which data an activated plugin collects and how this is used by the provider. It must be assumed that at least the IP address and device-related information will be collected and used. It is also possible that the service provider tries to save cookies on the computer used.  

Common social media plug-ins transmit the above user data to the operator of the social network each time the website is accessed. This also applies if you are not logged in as a user of the website or are a member of the network. In order to prevent the unconscious and unwanted collection and transmission of personal data to the service provider, we use the so-called "2-click solution" on our web services: In order to activate a desired plugin, it must first be activated by clicking on the corresponding button. Only when the plugin is activated is the collection of data and its transmission to the service provider triggered. Without activating the plugin, which is only done at your request, you can surf our website, without personal data being transmitted to the operators of the social networks in accordance with data protection. In this case, the data is processed on the basis of Art. 6 (1)(f) GDPR and in the interest of protecting your freedom of expression and making it easier to (communicate) share contributions.  

The plug-ins used are limited to applications from the companies listed under "Social Media, Portals". We have no influence on the collected data and data processing procedures and also have no knowledge of the full scope of the data collection, the purposes of the processing, the storage periods. We also have no information about the deletion of the collected data by the plug-in provider.  

We make every effort to comply with our obligation to provide information and to offer those affected the highest level of information transparency. If you need more information about data processing by these companies, we recommend that you contact the person responsible for the respective service. Should our cooperation be necessary, we will of course support you in enforcing your rights as a data subject. 

9.Facebook Insights – “Facebook Fan Pages”

When you visit our Emma Sleep UK Facebook page, Facebook collects, among other things, your IP address and other information that is stored on your device in the form of cookies. This information is used to provide us, as the operator of the Facebook page, with statistical information about Facebook usage. We can call up these statistics via so-called Facebook Insights. These statistics are collected and provided exclusively by Facebook. As the operator of the site, we have no influence on their creation and presentation. We can neither prevent nor prevent their creation and data processing. The "Insights" provided by Facebook can be found here: https://www.facebook.com/help/pages/insights.  

The following information is provided to us by Facebook via "Insights":  

• number of page views
• page activity
• “likes”, reach, impressions, video views, post clicks and reactions, post reach, comments, shared content, replies, gender ratio, regional distribution of users (origin by country and city)
• Language
• openings and clicks in the shop

• clicks on the address and on the telephone number

The operation of this Facebook page and the resulting processing of users' personal data is based on Art. 6 (1)(f) of the GDPR and our legitimate interest in informing and communicating with users and visitors to our Facebook page to interact. As the operator of this fan page, we are jointly responsible with Facebook for data processing. For this reason, we have agreed with Facebook as part of the so-called “Page Insights” add-on which party bears which obligations under the GDPR. The main responsibility for the processing of “Insights” data under the GDPR remains with Facebook. Facebook is obligated to duly fulfill all of the obligations associated with the processing of “Insight” data under the GDPR (including Articles 12 and 13, 15 to 22 and 32 to 34 GDPR).  

You can assert your data subject rights under the GDPR either with us or with Facebook Ireland Limited ("Facebook Ireland"). If you contact us as a data subject within the meaning of the GDPR regarding the processing of Insights data and obligations of Facebook Ireland in connection with the "Page Insights" add-on, we are obliged to forward all relevant information to Facebook Ireland. Comprehensive information can be found at: “Page Insights”, https://www.facebook.com/legal/terms/page_controller_addendum

10.Google Remarketing

Our website uses the Google Analytics Remarketing function in connection with the cross functions of the providers Google AdWords and Google DoubleClick. This function makes it possible to connect the advertising target groups created with the Google Analytics remarketing tool to the cross-device function of Google AdWords and Google DoubleClick.  

In this way, interest-based, personalized advertising messages that depend on your previous usage and surfing behavior on one device (e.g. mobile phone) are also displayed on another of your devices (e.g. tablet or laptop). To support this feature, Google Analytics collects Google-authenticated user IDs to define and create audiences for cross-device advertising.  

The legal basis for the processing of your data is Article 6 (1) (a) GDPR, your consent that you have given with the cookie banner. You can revoke your consent at any time with effect for the future by going to the cookie settings and changing your selection there. You can also prevent the storage of cookies by setting your browser software accordingly. We would like to point out that in this case you may not be able to use all the functions of our website to their full extent. You can also prevent the data generated by the cookie and related to your use of the website (including your IP address) being sent to Google and the processing of this data by Google by not agreeing to the setting of the cookie or by opting out.  

The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as the processor. We have concluded an order processing contract with Google for this purpose. Google LLC based in California and, if applicable, US authorities have access to the data stored by Google. Further information and the data protection regulations can be found in the Google Privacy Policy:

11.Facebook Custom Audiences

The website also uses the remarketing function of the Facebook Inc. ("Facebook"). This allows users of the website to be shown interest-related advertisements, when visiting the social network Facebook or other websites that also use the process.  

We are pursuing the interest of showing you advertisements that are of interest to you in order to make our website more interesting for you.  

Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data that is collected through the use of this tool by Facebook and therefore we inform you according to our level of knowledge. By integrating Facebook Custom Audiences, Facebook receives information that you have accessed our website or that you have clicked on an ad from us. If you are registered with a Facebook service, Facebook can assign the visit of our website to your account. Even if you are not registered or logged in to Facebook, there is a possibility that Facebook will find out and save your IP address and other identification features.  

The function can be deactivated for logged-in users under the following link:

12.Google AdWords

This website uses Google Adwords, a web service provided by Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). 

We use Google Adwords to draw attention to our offers by means of advertising (so-called Google Adwords) on external websites. Based on the data from the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we are interested in showing you advertising that is of interest to you, in making our website more interesting and in achieving a fair calculation of advertising costs.  

These advertising media are delivered by Google via so-called "ad servers". For this purpose, ad server cookies are used, which enable us to measure certain parameters to measure success, such as the display of ads or clicks by users. If you reach our website via a Google ad, Google Adwords will store a cookie on your device. The analysis values for this cookie are usually the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (identification that the user is no longer wants to be contacted) is saved.  

These cookies enable Google to recognize your internet browser. If a user visits certain pages of an AdWords customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each AdWords customer is assigned a different cookie. The cookies cannot be tracked through the websites of Adwords customers. The number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (indication that the user no longer wishes to be contacted) is stored. These cookies enable Google to recognize your internet browser. If a user visits certain pages of an AdWords customer's website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.  

We receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the user based on this information. Through the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and are therefore informing you according to our current knowledge: By integrating AdWords Conversion, Google receives the information that you have accessed or accessed the relevant part of our website clicked on one of our ads. 

Google can attribute the visit to your account. Even if you are not registered with Google or have not logged in, it is possible for the provider to find out and store your IP address. You can also prevent the storage of cookies by setting your browser software; accordingly, we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full.  

You can also prevent the data generated by the cookie and related to your use of the website (including your IP address) being sent to Google and the processing of this data by Google. Permanently object to remarketing/targeting by deactivating personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb. The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as the processor. Further data protection information on Google AdWords, Google Conversion Tracking and the data protection declaration can be found at: https://www.google.de/policies/privacy/. 

13.Third Party Terms and Conditions 

Our Privacy Policy does not apply to products and services offered by a third party. Our products and services may include third parties’ products, services, and links to third parties’ websites. When you use such services, they may collect your personal data. As such, we recommend reading the processors’ privacy policies linked above.  

14.Updates to this Privacy Policy

We keep this Privacy Policy under regular review and may update this Privacy Policy from time to time to reflect the changes in our services. We encourage you to read and/or review this Privacy Policy periodically for the latest updates on our privacy practices.